He thinks if you have a happy workforce they’ll look after your customers anyway. All employees are free to enter his office if there is anything important needed discussion and needed an urgent solution. Tony Fernandes said “If you sit up in your ivory tower and just look at financial reports, you’re going to make some big mistakes.” Thus, Fernandes believes that employees come first before his customers. One of the determining elements … Leadership Style This could be supported by analyzing his statement in most of the interviews where he mentioned several aspects of transformational dimensions. 107-116. AirAsia's CEO has spent a lot of time meeting with the families of the passengers and staff, and continues to be a support for them. The leadership style of Tony Fernandes as a leader who possesses an open and adventurous mindset might drive AirAsia to the brink of bankruptcy if the transformation leadership style is not managed or used properly. His leadership style is not very clear as sometimes we see him as an autocratic leader. MANAGEMENT & LEADERSHIP - AIRASIA 5 RM40 million. The results showed that the strong leadership style and approach by the two have contributed to the success of the mentioned airlines. The Situational Leadership Model (Figure 3) by Hersey and Blanchard advocates the need of flexibility in adopting varying leadership styles according to situation and subordinate expertise levels (Mullins 2013: 384-385). His easygoing manner is translated into management style that focuses on outcomes, not form. Everyone is equal, the hierarchy is flat, decision-making is decentralized, and the employees are empowered – practices that are alien in most Asian companies. 2. These Leadership essays have been submitted to us by students in order to help you with your studies. The leadership styles practiced by AirAsia and Samsung brought a tremendous success. Ingrid. Feb 5, 2020: Covid-19 carrier on board. The company also treats the employees as human capital through encouraging the staffs to further develop their both hard and soft skills and do the job that they are really interested and the company work hard at providing such opportunities. The purpose of this paper is to examine the leadership styles of two leaders in managing the two biggest airline companies in Malaysia namely, Malaysia Airlines and AirAsia. You can view our terms of use here. Prior to joining AirAsia in 2010, he was the Chief Financial Officerfor AirAsia Executive Chairman, AirAsia Group. This is because he will not hesitate to take drastic, if not controversial, actions in order to steer the company ahead. MALAYSIAN budget carrier AirAsia will be launching a food delivery service based on a new commissions model in Singapore on March 2, after a year plagued by struggles with capital, staffing and liquidation due to the ongoing pandemic. TRANSFORMATIONAL LEADERSHIP, VISION TO REALITY • He also modeled the vision of the company which is to prove that he not only talks also enacts it to let everyone fly by providing low-cost airfares. Crisis & Leadership: 5 Lessons from AirAsia’s Tony Fernandes Published on January 1, 2015 January 1, 2015 • 27 Likes • 3 Comments This is because one of the key success of AirAsia is leadership that they implemented in that airline company. EssaySauce.com has thousands of great essay examples for students to use as inspiration when writing their own essays. EssaySauce.com is a completely free resource for students. In addition, AirAsia business strategy also centered on cost leadership. According to Porter’s generic strategies (1985), one of the generic strategies is the cost leadership. For example, Tan Sri Anthony Francis Fernandes, CEO of the AirAsia … EssaySauce.com is a completely free resource for students. AirAsia has become one of the most successful companies in the airline industry. He is in his polo shirt and with his famous baseball cap. • The CEO AirAsia Tony Fernandes personal credo is "dream the impossible, believe the unbelievable, and never take no for an answer". Being invested in his or her employees will show a leader as concerned and considerate, more like a family in a business rather than just a worker and boss relationship. The cost leadership in AirAsia Company is already approving because AirAsia more focused and concentrated in the lowest cost carrier in airplane industries. TONY FERNANDES. AirAsia had shown the fast growth trend and the possible to take the leadership in the Malaysian aviation industry. Many observers believe that the successful of AirAsia is caused by the strong leadership of Tony. We've got thousands of real essay examples for you to use as inspiration for your own work, all free to access and download. He was able to create good organizational culture and stressed the importance of working as a team. It may not be something which he likes but he makes the decision because the situation forces him to train his leadership behavior. Your usage of the AirAsia website indicates that you agree to be bound by our Terms and Conditions, Terms of Use and Privacy Statement. Thus, he adopts a ‘walk around’ management style. ANDREW LITTLEDALE GrOuP ChIEF FINaNCIaL OFFICEr Andrew has over 20 years’ experience in the banking, industry and aviation sectors and has worked is responsible for providing independent and in Chile, Egypt, the United Kingdom and Malaysia. For Fernandes, leadership is about bridging the gap between the chief and his crew, making the conduct of business more productive, efficient and "human." Otherwise, he also considered as a democratic leader. Tony fernandes is using autocratic for his company airasia. He seems to use a more transformational approach which emphasizes the importance of having a good relationship with his employees. Any ideas for the benefit of the organization are well accepted and the management rewards these outstanding ideas. Kamisan and King (2013) described leadership as a method in which the leader encourages the workforce to realise a common goal. Not in the case of Tony Fernandes, who is no less than the CEO of AirAsia Group. Leadership plays an essential role in the success of managing organisation. AirAsia Expedia. Most of the time, Servant leadership are commonly practiced by political leaders as a way of showing their love for the citizen and country. He did not make any discussion with anyone. Leaders who carry good leadership characteristics will benefit the organization and become an icon within the team. Servant leadership is a very unique style of leadership model that placed heavy burdens on the leader in order to achieve the best result for the people, not himself or herself. Chief Executive Officer, AirAsia Group. His leadership style is not very clear as sometimes we see him as an autocratic leader. Leaders should always remain accountable for their team’s actions. However, despite displaying clear terms on our sites, sometimes users scan work that is not their own and this can result in content being uploaded that should not have been. ISSN 1833-8119 He is also work as charismatic CEO. Symbiosis, Charisma and Integrity 3 4. Task behaviour carry out the duty and responsibility and relationship behaviour perform the supportive roles (Hersey and Blanchard 1993). Yes! While once he said during an interview: “We have grown AirAsia together, with everybody pitching in with ideas, actively finding new ways to increase efficiency, improve services by effectively combining technology and the personal touch, and aggressively and smartly marketing our brand,”. All of our essays are donated in exchange for a free plagiarism scan on one of our partner sites. In this task, there are two companies which are MYDIN and AirAsia as both run the business differently in term of product and services. He also says that “employees come number one, customers come number two’. The model serves as a useful guide and it allows leaders to adapt their styles when they seek to allocate tasks. step for the leader to manage and control the company to achieve goal. President (AirAsia Digital), AirAsia Group, AirAsia Singapore CEO and AirAsia Philippines Chief Executive Advisor. Many observers have attributed the success of AirAsia due to the strong leadership of Tony Fernandes.He was able to create good organisational culture and stressed the importance of working as a team. Tony Fernandes, the CEO of the AirAsia, who is the founder of Tune Air Sdn. At AirAsia, his employees admire Tony. In the early study of leadership, Barnard (1938) defined leadership as the ability of a superior to influence the behavior of subordinates and persuade them to follow a particular course of action (Kamisan & King, 2013).In AirAsia Berhad, the leadership style practiced by Tony Fernandes as the CEO of AirAsia is charismatic leadership. This 2 difference leaderships style had bring a great success to the organizations. The analysis of the main specifics of its strategy, its methods for achieving cost leadership and differentiation, and techniques used to sustain its compatibility reveals the secrets of the success of AirAsia. If you use part of this page in your own work, you need to provide a citation, as follows: Essay Sauce, Leadership (example: Tony Fernandes, CEO of AirAsia). "Adversity introduces a man to himself" – Albert Einstein As we continue to mourn the tragic loss of AirAsia QZ8051, I couldn’t help but notice the impressive leadership of CEO Tony Fernandes throughout the crisis. In 2018, AirAsia was voted the world’s best low-cost carrier for the tenth year running by air transport research firm Skytrax. 1.2 Background of the Company: AirAsia. Students can use our free essays as examples to write their own. Read More. Yes! * This essay may have been previously published on Essay.uk.com at an earlier date. Thus, he adopts a ‘walk around’ management style. The Business Times takes a look at its journey over the past year. He practices good organisational culture as there is no bureaucracy involved in his office because he believed that too much bureaucracy could impede the growth of the business. For example, he wanted to install the mechanism for the handicap people at zero cost. For example, he wanted to install the mechanism for the handicap people at zero cost. Download the full version above. Leadership plays an essential role in the success of managing organisation. This website is owned and operated by AirAsia Berhad (284669-W) (“AirAsia”). Tony Fernandes is a CEO of AirAsia. The website is funded by adverts which cover the cost of our hosting and domain renewal. LEADERSHIP STYLE 2 1. References for students : all the ingredients of a good essay, Home » Leadership essays » Leadership (example: Tony Fernandes, CEO of AirAsia). Compared to Malaysia Airlines Services (MAS) where special awards are given to employees who perform well, Air Asia can improve. This page of the essay has 852 words. AirAsia is an airline company in Kuala Lumpur, Malaysia. Vision and Judgment 2 2. As what he believes in the current business scenario where business has become much more competitive so having too much bureaucracy could slow down the growth of the business. ©2021 Essay Sauce / Terms of use / Content policy / Privacy policy. Situation leadership was being explained that the interplay between the leader task behaviour and emotional relationship behaviour toward the employees. If Tony becomes possible to own the concept outright then he wants it. With all of type businesses, employees are the very important human resources that drive the central part of daily’s revenues and profits. It is focusing on low-cost with the dream of making flying possible for everyone. pp. I read an article about Tony Fernandes, the CEO of AirAsia, in The Economist today that got me thinking. His leadership emphasizes the importance of good interface among all the staff as he maintains a non-hierarchy practice in the office. Autocratic leader can … Leadership style When we talk about leadership, we must think about people who already success in their career. Clearly, Tony Fernandes’ leadership skills have saved AirAsia and even made it one of Asia’s largest low-cost carriers with more than 200 aircrafts that fly to over 120 destinations (Tan, 2017). The brightest students know that the best way to learn is by example! Though specific leadership style or motivation theories are not applicable in every situation that’s why managers are suppose to smart enough to adopt different styles to motivate their employees and to react according to the situations. Then the leadership style and approaches to management come to identify more to workers behaviour that the leader need to concern. He not believe in hierarchical structure and believing in talents within the organization and inspiring employees to achieve their dream as he believes everybody have their own dreams. Especially his office doesn’t have any walls and doors and then everyone can see him and he also can see everyone. Situational leadership and Transformational leadership. Autocratic leadership, also known as authoritarian leadership, is a leadership style characterized by individual control over all decisions and little input from group members. Let’s do a comparison of the 2 great leaders Mr Steve Jobs, … I think it will be better for Tony to give out awards to his employees who work hard as this will indirectly motivate them as well as the other employees to work harder in future. Employees have been treated as family, they feel very proud to be part of the team. DATUK KAMARUDIN MERANUN. ©2020 AirAsia Group Berhad. His office is smack at the heart of the company. As the leader in AirAsia, he is easily approachable to all his staff. His favorite phrase is ‘better value’. Tony also is a situational leader. Please note that the above text is only a preview of this essay. ...(download the rest of the essay above). Remain accountable . Essay Sauce is the free student essay website for college and university students. The results showed that the strong leadership style and approach by the two have Bhd. Tony Fernandes is a CEO of AirAsia. As an active social media user, he has utilised Twitter to send a consistent stream of inspiring, yet sen He strongly believes in teamwork. Kamisan, A. P. & King, B. E. M. (2013) Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 [online]. Tony known for his credibility in turning AirAsia to one of the well known airline brands in the world. Tony introduced the work culture in AirAsia has made a big impact on the growth of the organization as the employees were very happy to move forward in the same direction. Tony Fernandez’s foresight and vision has turned AirAsia to become one popular airline brands in the world. EssaySauce.com is a free resource for students, providing thousands of example essays to help them complete their college and university coursework. In this assignment, we try to probe the leadership style of AirAsia. Available from: [Accessed 12-03-21]. Pusiran, Arif Kamisan and King, Brian (2013) Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009. International Journal of Business and Management, 8 (24). With a new leadership, the debt was repaid in less than two years with only two planes, one destination and 250 staff (“The AirAsia Family”, n.d.). Leadership (example: Tony Fernandes, CEO of AirAsia), The meaning of home (Borders by Thomas King and ‘Squatter’ by Rohinton Mistry), Positive and negative effects of watching television. You can view our. Courage and Determination 3 3. Business purpose of AirAsia is based on the company’s mission to be the best company to work for whereby employees are treated as part of a big family. Leadership in organization is a very important trend as the leader has a large amount of responsibility to lead the direction and build good organizational culture that expressed the behaviors, rules and values critical to the attainment of an organization’s mission and strategies. One of the examples is Tan Sri Tony Fernandes (Figure 2), Director of AirAsia Bhd. From that, we can differentiate clearly the characteristics to become a good and influencing leader. He makes decision based on the urgent state of that current moment. Leadership StyleTony Fernandes' foresight and vision has turned AirAsia to become one of the well known airline brands in the world. Some of the leadership style will be very autocratic and some of them are very Laissez-faire style approached. Tony's motivational style is also good but it can be enhanced. The paper is discuss about the leadership style, characteristic in management, performance management and transformational leadership that are focus on Tony Fernandes in AirAsia Bhd company. Provides strategic communication leadership for the CEO and senior management team ; Develops and implements AirAsia X's communication strategies including corporate communication, CEO and management profiling, media relations, issues management and commercial communication to support revenue and sales objectives in all key markets Minjun Yu October 9, 2020. He did not make any discussion with anyone. For example, AirAsia has provided training to employees and there are some stewardess became pilots after the internal training. Read More. To better combine the employees into the company, AirAsia offer stock options to the employees to share with them the profit and interest brought by the fast growth of the business which close relationship with the hard work has contribute by the employees. In addition, AirAsia can certainly benefit fromthe increment of luggage allowance to 20 Kg to the passengers, if the upgrade do took place.Furthermore, a good leadership style can affect the entire company in a good way andmotivate employees to be more creative and innovate. The purpose of this paper is to examine the leadership styles of two leaders in managing the two biggest airline companies in Malaysia namely, Malaysia Airlines and AirAsia. AirAsia Berhad (Malaysia) | Thai AirAsia Co. Ltd | PT Indonesia AirAsia | Philippines AirAsia Inc. | AirAsia X Berhad (Malaysia) | Thai AirAsia X Co.,Ltd  | AirAsia Japan Co., Ltd. | AirAsia (India) Limited. Minjun Yu …
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